Join the First Consumer Collective That’s Reimagining Women’s Health In The US

The Gen F Society is the first of its kind: A member-driven association uniting women to build collective power in health, fertility, and wellness.

Get Our Foundation's Membership For Free With Code FREEMIUM

A modern safety net.

Healthcare isn’t just doctors’ visits. It’s mental health, sexual wellness, pet care, financial literacy, privacy protection, and caregiving. Gen F gives you access to all of it—no matter your age, income, or relationship status.

  • A place to be for something.

    We’re not defined by what we’re fighting against—but by what we’re building. A culture of care. A system that sees us. A future where no one has to choose between surviving and thriving.

  • A growing force of decision-makers.

    From our hormones to our housing, from our periods to our paychecks— we are demanding better. Together, we are the voice that isn’t just asking for change. We are the change.

  • Options, not obligations.

    Whether you’re just getting started or already carrying the weight of a family, we have a tier that meets you where you’re at. Start free, stay free—or upgrade when you want access to more.

Gen F Society is more than a membership. It’s a movement.

We’re organizing for the future and making it more affordable, more joyful, and more ours.

Available to those based in the United States.

Pick Your Fit

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FOUNDATION

  • Perfect for: Curious minds, budget-conscious women, and anyone tired of being left out of the conversation around their health.

    SAVE UP TO $300/month

    FREE WITH CODE “FREEMIUM” AT DISCOUNT

  • This is your entry point into the Gen F movement. Use code FREEMIUM to get it for free!

    Join to stay connected, save on essentials, and access early offerings that put your health and voice first.

    • Monthly newsletter with insights, offers & updates.

    • Discounts on hormone testing, birth control tools, pleasure products & period care (brands like Oova, Aavia, Dame, Daye & more).

    • Up to 75% off everyday essentials—from Lenovo laptops to office supplies & shipping.

    • Access to personalized insurance offerings, including FLORA fertility insurance.

Join Gen F For Free
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GROWTH

  • Perfect for: Those starting to invest in their future—mentally, financially, physically—and maybe even for their pets and future babies.

    SAVE UP TO $500/month

  • You get everything in the Free tier, plus real support for your day-to-day health and financial wellness.

    • Mental health support via Lyric (low-cost therapy, psychiatry & more).

    • Prescription savings up to 80% through RxLess.

    • Pet care benefits (virtual vet visits, discounted pet insurance from Figo).

    • Emergency protections like identity theft help + mechanic hotline

    • Financial tools & coaching (3NickelsU, Financial Connect).

    • Access to exclusive insurance offerings (fertility, life, auto, small biz).

Sign Up For Growth
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STABILITY

  • Perfect for: Caregivers, career jugglers, multi-tasking nurturers managing it all—self, work, family, and aging parents.

    SAVE UP TO $1000/month

  • All of Level Two, plus expanded healthcare, caregiving, and legal support that keeps your whole ecosystem covered.

    • Vision discounts (10–60% off glasses & eye care).

    • Lower costs for labs, imaging & diagnostics

    • $0 prescriptions for 250+ medications.

    • Hearing care support from Tuned Caregiving resources for children, elders, and yourself.

    • Virtual legal services for life admin moments.

    • Access to personalized insurance offerings, including FLORA fertility insurance.

Sign Up For Stability
Compare Our Membership Options
A young woman with long blonde hair standing on a black leather couch, surrounded by scattered books, clothes, and papers, wearing a black pinstripe blazer over a white shirt with black wide-leg pants.
Close-up of a sign with the word 'FLORA' written in bold black letters on a white background.

FLORA is here.

Through Gen F, you can be among the first to access FLORA’s term fertility insurance. It’s proactive, personal, and made to support your goals—now or later.

Check Your Fit Today

Why this and why now?

Because we’re tired of waiting for the system to catch up.

Because we’re done being dismissed.

Because we know that taking care of ourselves shouldn’t feel radical but somehow still does.

Gen F Society exists to flip the script on what it means to plan, protect, and advocate for our futures.

When you join Gen F, you’re stepping into something deeper.